Amaia

Beach Club

Brand identity creation for Amaia Beach Club — a vibrant and sophisticated concept inspired by coastal living, relaxed luxury and sun soaked days by the sea. From the distinctive logo and memorable submark to the carefully considered colour palette and typography, every element was designed to create a recognisable brand that captures the effortless energy of the beach club.

A blue paddle fan with the words 'a Maia Beach Bar' and a sun logo, held in front of a poolside scene with cabanas, lounge chairs, umbrellas, palm trees, and a modern building in the background.
Several wooden coconuts with a logo of a sun and the letter 'a' burned or painted on them, stacked on a beach with lounge chairs and sandy ground in the background.
A stylized sun with wavy rays and a lowercase letter 'a' in the center, on a muted grayish-blue background.
Logo for Amaia Beach Bar with the text 'amaia' in large cursive font and 'BEACH BAR' in smaller uppercase font on a blue background.
Poolside lounge chairs with blue striped cushions under blue umbrellas at a sunny outdoor area surrounded by plants.
Three promotional cards for Amaia Beach Club laid on sandy beach with shadows of leaves in the background. The first card has a blue background with text about the beach club; the second shows a hand in water with the caption "Where the sea meets serenity"; the third features a palm tree with a label "Fun being at Amaia".

"India was amazing from the start of my branding process, she really understood the goals I wanted to achieve from my branding and answered every question and all the add ons I wanted in no time at all!"